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Did you see the latest Prada campagin? Shot by Steven Meisel featuring young who’s who models like Arizona Muse, and yes that’s a name.

This collection may have hit all of this season’s trends spot on –

1. bright bold colours, check!

2. hello 70s vibe, check!

3. kookoo shaped/ colour accessories, check!

4. prints on prints, check!

but what was Miuccia Prada thinking? I am sure the rest of Prada clothing fanatics will agree with me when i say that prada has been a perennial cult favourite because it epitomises sleek sophistication, for how the clothes were always subtly opulent. look at the past seasons, spring/summer 2008 etheral qualities


or by far my favourites, spring summer 2010’s lolita meets deconstructed silk shifts and spring summer 2009 with the delish faux fabric snakeprint and leather crumpled ribbons and fabrics.

It is very hard to comprehend how the very same person/brand that gave us clothes and accessories with that carefully careless EN DESHABILLE quality would conceive of the following spring summer 2011 lookbook.

the ad campaign was almost painful to look at. i remember my shock flipping through pages of my glossy vogue and haper’s bazaar to see the ghastly display of colours and furs glaring back at me from the minimalist PRADA in the background. i could cry! How Miuccia Prada could think that plastering all of this season’s trends (loud bright colours, prints on prints, bright bold loud accessories STRIPED FURS) all in one outfit is ‘fashion’ is truly beyond me.

If you break the outfits down, you could actually see some worthy elements could maybe be fashion inspiration. the striped dyed fur stoles for instance, would have looked spectacular against a colour blocked outfit. The checkered chunky heeled shoes would have been ultra chic when worn with a muted coloured shift dress. even the banana print blouses would have rocked with jewelled toned cigarette pants and flats. on some levels, i could identify with her vision when creating this collection, even applaud her many references to fashion inspirations like josephine baker’s 20s 30s follies, but still, the genius of this spring summer prada look was lost on me.

i guess the real reason for my instant rejection of the colours and the flamboyance was deeply rooted in my love of prada. i have loved prada for the delicate balance of decadence and subtle flamboyance. the feeling that in the deceptive simplicity of the clothes and bags was a restrained exhibitionist streak, circa 2009 boxy crumpled blazers and knee length skirt suit paired with lingerie crumpled bra tops.

for the last few collections i had pored over every picture, eyes drinking in the ingenious design and colours, laughing when i realised this or that detail i’d not noticed before. this collection left none of fun for me to discover, it was all there in the magazine pages, glaring in my face. i couldnt wait to turn the page.

give us Prada back. I cant wait for spring summer 2011 to be over.



Prada Spring Summer 2011 collection

Prada Spring 2011 collection

Prada Summer 2011 collection

Prada SS 2011

Prada SS 2011 collection


Cherry meets Zac Posen at Target

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You know how you always see wonderful geometric shapes and colours and prints on delightful structural tailored mini dresses on celebrities and wonder: where do they find such fantastical prints? The answer is Zac Posen, with his emphasis on pop culture and bright colours. He is also the latest in-line armed with a diffusive collaboration line with…who else? TARGET of course. This is his design initiative,

“Lesbian proms have been such a big thing in the news lately,” Posen says. “Rather than create a fake subculture, I wanted to address things that are actually happening. It’s a kick-ass girl who can wear a tuxedo to prom! Don’t be afraid of drama,” he adds. “Prom is one of the few opportunities in life when you can fulfill any romantic desires you have.”

And while he might have designed lesbian prom outfits for this line, CHERRY doesn’t care as long as you know, the clothes are wearable and adds to CHERRY STYLE.

Alright enough words, you cherry-pickers out there should see for yourselves…



CHERRY picks:

Definitely wearable, no? The versatility of the clothes: alot of the ruffles and skirts can be removed to reveal a super cool one piece swimsuit! These seperates can also be worn with wide-legged trousers and a blazer for work. There are just so many things to play with here, to mix and match that makes CHERRY believe the collection with Target will be a successful sold-out affair. Better still, all outfits are below USD100. Beat that, Kate Moss for Topshop.

To shop ZAC POSEN FOR TARGET, you’ve just got to wait till 25th April. Just to get youstarted though, familiarise your fingers with TARGET’s website